FAQ
What is House of Hellmann’s?
House of Hellmann’s is Hellmann’s first-ever fashion collection: a bold, all-denim set designed by Zero Waste Daniel. The collection blends texture and taste, bringing fashion and flavor to the field. Inspired by tunnel walk fashion, it’s where food, football, and fashion collide.
What pieces are in the collection?
The collection features a three-piece denim set — a hat, jacket, and pants — each crafted in the signature creamy Hellmann’s hue fans know and love. Each piece carries subtle motifs inspired by Hellmann’s iconic ribbon.
Why denim?
The collection takes a fresh spin on the outdated rule of “no white after Labor Day.” By working in creamy denim, Hellmann’s celebrates both the rich & creamy texture of mayonnaise and the fashionable texture of denim — creating a wardrobe designed for tastemakers and tailgaters.
Who designed the collection?
The House of Hellmann’s denim pieces were designed by Zero Waste Daniel, a Brooklyn-based streetwear designer known for his signature upcycled style. Each garment pairs Daniel’s bold creativity with Hellmann’s playful spirit.
Where can I see it?
The debut took place where fashion meets football — on the pre-game tunnel walk. New York Giants linebacker Kayvon Thibodeaux unveiled a custom House of Hellmann’s look, styled by Kyle Smith, during his game day entrance.
What does this collection represent?
This collaboration is the next chapter in Hellmann’s ambition to be synonymous with game day culture — creating a new playbook where food, football, and fashion come together in one bold statement.
What is the return policy?
Because of the limited nature of the collection, all House of Hellmann’s pieces are final sale. Please review the size charts carefully before purchasing to ensure the right fit.
Are there variations between pieces?
Yes. All pieces are made from deadstock denim, which means there can be slight variations in texture or finish. Every item will always stay within the same creamy Hellmann’s color palette, but no two garments are ever exactly alike — that’s part of the story and the sustainability of this collection.
Will my piece distress over time?
Yes, naturally. Each piece is designed to be worn and loved. The ribbon details will fray naturally with wear, giving your garment a lived-in character. Your piece will arrive clean and without distress; the texture evolves authentically as you wear it.
Where can I find more from Hellmann’s?
Alongside the collection, Hellmann’s is sharing signature recipes and seasonal inspiration at Hellmanns.com.